Explore the highlights of season one of the Tech Startup Stories podcast, where host Natalie Binns reflects on 25 interviews with B2B startup founders. Discover lessons in passion, resilience, co-founder dynamics, and founder-market fit — plus a look ahead to season two.

In this episode of the Tech Startup Stories Podcast, Fuzey co-founder Alex Boyce shares how the team sharpened its customer focus by paying close attention to real user behaviour. Originally built for solo professionals, Fuzey began gaining traction with small service teams who found value in the platform’s simple tools for communication, bookings, and payments. This episode explores how refining the ideal customer profile helped Fuzey reposition without rebuilding, and why consistent listening is one of the most powerful tools in any founder’s kit.

In this episode of the Tech Startup Stories Podcast, co-founders George Smithies and Aaron Vousden share the blueprint behind innDex, a construction tech company built on years of industry experience and a solid foundation of friendship. From modernising slow and manual site inductions to scaling a suite of tools now used across 18 countries, the duo explain how they moved from hands-on frustrations, to building a product that serves the people who actually use it. Ideal listening for founders, field-based teams, and anyone interested in practical innovation within the built environment.

In this episode of the Tech Startup Stories podcast, Inception Cyber founder Bill Mann shares his journey from leading large-scale security organisations to launching his own AI-driven cybersecurity startup. He discusses the shift from corporate complexity to startup clarity, and how Inception is focused on solving real-world security problems for people, not just enterprises. With a mission to make cybersecurity simpler, smarter, and more human, this episode offers practical insights for founders building in high-stakes industries.

In this episode of the Tech Startup Stories podcast, Synchro founder Yunsu Tang shares her journey of building a startup that prioritises intention, adaptability, and human connection. From carefully choosing the right co-founder to embracing remote work and flexible hours, Yunsu explains how her approach to business is deeply personal. She discusses the pivots that shaped Synchro’s direction, the value of integrating work and life, and the lessons learned from building across time zones, cultures, and moments of uncertainty.

In this episode of the Tech Startup Stories podcast, Actualize founder and CTO Muhammed Shabreen shares the journey of building a developer-first learning platform and the tough lessons that came with go-to-market. Despite having a strong product, the team quickly realised that product alone was not enough. Muhammed talks about how they shifted focus from individual developers to engineering teams, reframed their messaging, and learned to treat sales as a continuous feedback loop. This episode is a must-listen for technical founders looking to navigate early-stage GTM with clarity and confidence.

From building the wrong product to nearly shutting down (more than once), Derry Holt’s startup journey is anything but polished, and that’s exactly why it’s so powerful. In this episode of Tech Startup Stories, Derry, founder and CEO of OneUp Sales, takes us through the raw, behind-the-scenes reality of starting a tech company without a roadmap. He shares how early mistakes, from hiring the wrong team to chasing the wrong goals, cost them years of progress, but ultimately became the foundation for a stronger, more resilient business.

This is a refreshingly honest conversation about what happens when things don’t go to plan, why persistence is a founder’s greatest asset, and how failure, when used right, can lead to incredible breakthroughs. If you're building something from the ground up, or rebuilding from the rubble, this episode will resonate deeply.