Tech Startup Stories Podcast

Season 3 is here!

In Season 3, we’ll be continuing to meet new and interesting founders and co-founders of B2B Tech startups and scale ups as well as welcoming back guests from season 1 to recap on how 2025 went for them and their businesses. Find us on your preferred podcast platform, like, follow or subscribe.

Listen to the Podcast

Listen and subscribe to the latest Tech Startup Stories Podcast on Spotify, Amazon Music, Apple Podcasts or watch on YouTube now.

Latest Episode: Sophie Carr shares her experiences as CEO and Founder of AI company, GAIO Tech.

In Season 3 Episode 5, Sophie Carr reflects on her journey of building GAIO Tech, sharing how repeated setbacks, hard pivots, and a shift from service-based experimentation to product-led thinking shaped a more resilient and scalable business.

What you’ll learn:

  • Why “failing” multiple times can actually build the foundations for a stronger, more focused startup

  • How to recognise when market signals are telling you to pivot, not persist

  • What it really takes to move from experimentation to building a scalable product

  • Why having the right co-founder is often more critical than the idea itself

  • How starting with fewer, high-quality clients can create better long-term growth than scaling too quickly

Previous Episodes

Missed an episode? We’ve already spoken to some amazing guests!

Season 3 episodes:

  1. Tom Bright from Bright Evolve - 12 Months Stronger

  2. Mike Hauptman from AdLib - From Scrappy to Scaleable

  3. Georgia Witchel from Mantis Biotech - No Clear Path

  4. Tom Rudnai from Demand Genius - Learning What Works

  5. Sophie Carr from GAIO Tech - Don’t Underestimate the Power of Time

Season 2 episodes:

  1. Rachel Curtis from Inicio AI - The Human Side of AI

  2. Sameer Narker from Konnect Insights - Product-First Growth

  3. Brandan Young from SlashExperts - The Fun of Starting Again

  4. Elena Boos from Visionary Farms - Creating the Right Business Environment

  5. Toni Hopponen from LandingRabbit - LinkedIn-Led Growth

  6. Dr. Michaela Kendall from Adelan - Having the Energy for the Long-Game

  7. João Cabral from Nexum Pensions - Trading Job Security for Startup Risk

  8. Richa Kaul from Complyance - The Reluctant Founder

  9. Michelle Coombs from Oprising - The Scary Task of Helping 350,000

  10. Savannah Price from Serene - Social Impact as Startup Fuel

  11. Ken Rapp from Blustream - From Cracked Guitars to Customer Experience

  12. Maximus Greenwald from Warmly, - From Google to Founder

  13. Oyinkansola Adebajo from Niyo Labs - Growing a Mission Led Startup

  14. Janos Laslo from PocketTrainer - Focusing on the Small Wins

  15. John R. Bradford from PetScreening - Bitten by the Startup Bug

  16. Hussein Akins from Bills Included - Reinventing Renting

  17. Natalie Binns with Guest host, Donna St. John - Behind the Scenes

  18. Emmanuella Tordman from Drdogood - Transforming HealthTech Across Africa

  19. Sofia Hamilton from Souk - Building Channels for Success

  20. Rina Galperin from PVML - From Big Tech to Deep Tech

  21. Chloe Scott from Trust Verified - Trust Your Vision

  22. Hudson Liao from The Hog.AI - Fighting Founder Fires

Season 1 episodes:

  1. Tom Bright from Bright Evolve - From Services to SaaS

  2. Tom Rudnai from Demand-Genius - Finding the Right Co-founder and Balance

  3. Sandy Kronenberg from Netarx - Building Resilience and Vision

  4. Kalina Tonkovska from Programmatic - Breaking Barriers in Tech

  5. Rodrigo Malachias from MedibleGo - Europe’s Silicon Valley

  6. Mike Adams from Introstars - The Power of Building Connections

  7. Andrew Wood from Willo - Employing the Right People

  8. Mick Gosset from Jointflows - Creating a Better Buyer Experience

  9. Dr Ali Raza from byteSpark.ai - Dubai’s Startup Revolution

  10. Derry Holt from OneUp Sales - From Failing Fast to Breaking Through

  11. Paul Barnes from Overe - Product Proof Before Pitch

  12. Aditya Jain from Passionfruit - Scaling Across Continents

  13. James Hill from Flexys - Maturing for Meaningful Growth

  14. Ed Goold from Enten - More Than Money

  15. Jaibir Nihal Singh from TraqCheck - Persistence, Passion, and Proof

  16. Parvez Alam Kazi from Fortyx Security - Start with the Right Person

  17. Mohammed Aadhil from Cyberheals - It’s All about GTM

  18. Muhammed Shabreen from Actualize - Sales is Hard!

  19. Yunsu Tang from Synchro - Business IS Personal

  20. Bill Mann from Inception Cyber - From Big to Small

  21. Andy Lambert from ContentCal - From Start to Exit

  22. Eli Portnoy from BackEngine - Being Customer-Obsessed

  23. George Smithies and Aaron Vousden from innDex - Building a Solid Foundation

  24. Alex Boyce from Fuzey - Hitting the Right Target

  25. James Ker-Reid from Autelo - Mentors Makes It Possible

  26. Natalie Binns - From Idea to Exit - Season One Reflections

We are already recording episodes for season two of the Tech Startup Stories Podcast but have some slots available.

Interested in sharing your B2B Tech Startup Story? Want to talk about your tech and how it’s helping your customers?

Contact us to learn more about the process and have a chat!

Be Our Guest for Season 2!

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Please note:
We do not charge or pay for podcast guests.
We only interview founders and co-founders of startups and scale ups in B2B Technology, this excludes service providers.

Our host, Natalie Binns

With over 25 years working with International and European Technology startups, Natalie Binns has worked with brands from the very beginning of their journeys right the way through to successful exits and revenues of $130m ARR.

Predominantly specialising in SaaS companies in the Cyber Security and MarTech space, she’s works with startups breaking into new markets, serving IT, Marketing, Finance and HR departments and teams.

Listen and subscribe to the Podcast on Spotify, Amazon Music, Apple Podcasts or watch on YouTube now.