Business IS Personal: A Tech Startup Story with Synchro
For Yunsu Tang, building startups has never been just about solving problems, it’s about people, trust, and the energy that comes from building something meaningful to make a difference in the world.
Her journey with Synchro didn’t start with a pitch deck or a Go-To-Market plan, but with a personal drive to create something lasting. Every step, from choosing a co-founder to rethinking work-life boundaries, has been shaped by one belief: business only works when it’s deeply human.
Listen to the Podcast
Available on Spotify, Amazon Music, Apple Podcasts, and YouTube.
The Co-Founder Dating Game
Finding the right co-founder wasn’t something Yunsu rushed, she took her time, deliberately and with care. She spoke to dozens of potential partners, asked hard questions, and looked for alignment beyond just ambition or skill.
What mattered most was mindset, her chosen co-founder brought a different style, but the same drive. Their complimentary skills and personalities are productive, the respect was mutual, and that laid the groundwork for what became Synchro. It wasn’t about starting fast, it was about starting right.
When Life and Work are One
Yunsu doesn’t draw hard lines between her personal life and her work. For her, the best ideas don’t show up in meetings, they show up on long walks, in quiet evenings, or during unexpected conversations with people she trusts.
That blend of personal and professional is intentional, she has built Synchro to support fluidity, whether that means working across time zones, building from different cities, or taking the space to think deeply when it’s needed most.
The priority is outcomes, not hours, trust, not location.
Learning through the pivot
Synchro hasn’t followed a straight and simple path, there have been moments of realignment, lessons from the market, and times when the team had to take a step back and reframe what they were building.
But none of it was wasted, Yunsu treats every pivot as progress. Every shift in direction has come from deeper clarity about the problem and the people they’re building for. The product today looks different than it did in the beginning, but the core mission of helping people manage time intentionally remains the same.
Adaptability isn’t a weakness, it’s part of the DNA.
Lessons from the journey
For Yunsu, the experience of building Synchro has been shaped by reflection and resilience. She has learned that great partnerships are built on shared values, not just shared goals. That ideas need space to evolve, and that early-stage decisions are always personal, whether we admit it or not.
She’s built a company around freedom, intention, and trust, a place where work can happen anywhere, where decisions come from listening, and where pivots are welcomed, not feared.
For other founders looking to build in a more human way, her story offers something rare, calm clarity in the chaos of startup life.
Listen to the Podcast
Available on Spotify, Amazon Music, Apple Podcasts, and YouTube.
Synchro is helping teams reclaim their time and work more intentionally. To learn more or connect with Yunsu Tang or visit the Synchro website.
