Turning an Industry on its Head: A Tech Startup Journey with PressWhisper

In Season 4 Episode 1 of Tech Startup Stories, Natalie Binns speaks with serial founder Jim Edmonson, founder of PressWhisper, about challenging the traditional PR model and making PR more accessible to founders. Jim shares how his own frustration with expensive PR agencies led him to build a different approach, using rapid prototyping, customer feedback and technology to help businesses connect with relevant journalists.

From identifying the problem and testing the first prototype to discovering PressWhisper’s ideal customer profile through real users, Jim explains what he has learned from building multiple businesses, experiencing both success and failure, and working alongside a technical co-founder. He also discusses why founders should question traditional approaches, how AI is changing the way products can be built, and why PR still matters in an increasingly digital world.

Discover Jim Edmonson’s startup journey, his approach to product development and customer discovery, and how PressWhisper is giving founders more control over their PR and media strategy.