A Game of Luck?: A Tech Startup Journey with ZenRise
In Season 4 Episode 2 of Tech Startup Stories, Natalie Binns speaks with serial entrepreneur Vincent, founder of ZenRise, about building businesses, learning to let go, and adapting to the rapidly changing world of AI.
Vincent’s entrepreneurial journey spans video games, board game publishing and technology. After building a video game company to 100 employees, launching and selling Everyday I Play, and growing Lucky Duck Games to 70 employees and $20 million in annual revenue, he turned his attention to a new challenge: helping businesses use AI to launch, market and grow more effectively.
ZenRise is an AI-driven growth and marketing platform designed for founders who can build products with AI but may not have the expertise to understand their audience, create marketing campaigns or distribute their products effectively.
In this episode, Vincent shares lessons on entrepreneurship, finding product-market fit, identifying the right ideal customer profile, testing new ideas, using AI to accelerate business growth, and knowing when to let go of an idea that is not working.
You’ll also hear why Vincent believes AI will make creation faster and cheaper, but make marketing, distribution and understanding customers more important than ever.
Listen to the full episode to hear how a serial entrepreneur is approaching his next chapter and building ZenRise for the AI era.
Turning an Industry on its Head: A Tech Startup Journey with PressWhisper
In Season 4 Episode 1 of Tech Startup Stories, Natalie Binns speaks with serial founder Jim Edmonson, founder of PressWhisper, about challenging the traditional PR model and making PR more accessible to founders. Jim shares how his own frustration with expensive PR agencies led him to build a different approach, using rapid prototyping, customer feedback and technology to help businesses connect with relevant journalists.
From identifying the problem and testing the first prototype to discovering PressWhisper’s ideal customer profile through real users, Jim explains what he has learned from building multiple businesses, experiencing both success and failure, and working alongside a technical co-founder. He also discusses why founders should question traditional approaches, how AI is changing the way products can be built, and why PR still matters in an increasingly digital world.
Discover Jim Edmonson’s startup journey, his approach to product development and customer discovery, and how PressWhisper is giving founders more control over their PR and media strategy.
Beyond the Tech: A Tech Startup Journey with Bytespark.ai
In this episode of Tech Startup Stories, Natalie Binns reconnects with Dr Ali Raza, founder and CEO of ByteSpark.ai, to explore how the business has evolved over the past year through product pivots, AI innovation, and the realities of scaling a startup in a rapidly changing market.
ByteSpark.ai is an AI-driven recruitment and decision intelligence platform designed to help organisations identify stronger candidates, improve hiring accuracy, and make better people decisions through behavioural and contextual analysis rather than outdated keyword filtering systems.
Dr Ali Raza shares the lessons learned from navigating product-market fit, repositioning the business model, and building trust-based partnerships while operating in a challenging regional and economic environment. The conversation also explores the development of Persona, ByteSpark.ai’s behavioural assessment and decision intelligence platform, which helps organisations evaluate leadership fit, team compatibility, and long-term hiring potential.
This episode is ideal for startup founders, HR leaders, recruiters, AI professionals, and anyone interested in recruitment technology, behavioural intelligence, and the future of AI-assisted hiring.