
Being Customer-Obsessed: A Tech Startup Story with BackEngine
In this episode of the Tech Startup Stories podcast, Eli Portnoy, founder of BackEngine, shares how losing touch with customers during previous startup journeys inspired him to build a platform that puts customer feedback back at the heart of product development. From scaling pains to regaining proximity, Eli explores why customer obsession is more than a slogan, and how BackEngine helps teams listen, act and build with greater clarity and speed. Ideal for startup founders, product leaders and teams scaling fast.

ABM in 2024 - Top Account-Based Marketing Tools for Growth
In the dynamic realm of digital marketing, Account-Based Marketing (ABM) stands out as a strategic approach that focuses on targeting specific high-value accounts rather than casting a wide net. This precision targeting necessitates a suite of sophisticated tools and technologies across different ABM categories.


6 Game-Changing Tools Every Remote and Hybrid Team Needs in 2024
In today’s rapidly evolving workplace, remote and hybrid models have become the standard for global teams, bringing a set of unique challenges and opportunities. As teams find themselves spread across cities, countries, and even continents, the question of how to maintain productivity, foster collaboration, and build a cohesive culture is more pertinent than ever. Enter the world of collaboration tools - software designed to bridge the gaps created by physical distance and varying time zones. These tools have risen as the unsung heroes of the modern workspace, transforming challenges into opportunities for growth and innovation.