Jumping on the Entrepreneur Train: A Tech Startup Journey with economAIcs

Building a technology startup is about more than developing a product. It means finding the right problem to solve, listening to customers and deciding what kind of business you want to create. Benjamin Ross, founder of economAIcs, shares how he moved from a 15-year commercial career into entrepreneurship, developing a vertical AI business focused on public transport procurement and bidding.

In conversation with Natalie Binns on Tech Startup Stories, Ben explains how a conversation with a friend surrounding an AI error in a transport bid inspired his business idea. He further discusses why he prioritises customer feedback and product-market fit over rapid growth, and how he is navigating the challenges of being a solo founder. He also reflects on building AI responsibly in a business-critical industry, avoiding the pressure to chase venture capital and creating a sustainable company that supports both his professional ambitions and family life.