Patents, Pressure, and Persistence: A Tech Startup Journey with Netarx

In this episode of Tech Startup Stories, Natalie Binns reconnects with Sandy Kronenberg, founder and CEO of Netarx, to explore how the cybersecurity landscape has evolved in the age of AI-driven threats.

Sandy shares how rapid advancements in artificial intelligence are accelerating the rise of deepfakes, avatars, and social engineering attacks, fundamentally changing how organisations think about identity and trust. Netarx is positioned at the forefront of this shift, building solutions that enable continuous identity verification across communication channels and address the growing risks within the human layer of security.

The conversation explores how market awareness is catching up, with increasing demand from large enterprises, evolving compliance standards, and a growing recognition that traditional cybersecurity tools alone are no longer sufficient. It also highlights the emergence of non-human identities (NHIs), and the new risks associated with automated systems interacting without direct human oversight.

For founders, cybersecurity professionals, and technology leaders, this episode offers valuable insight into building in an emerging category, navigating early adoption challenges, and preparing for the next wave of AI-driven threats.