A Game of Luck?: A Tech Startup Journey with ZenRise

In Season 4 Episode 2 of Tech Startup Stories, Natalie Binns speaks with serial entrepreneur Vincent, founder of ZenRise, about building businesses, learning to let go, and adapting to the rapidly changing world of AI.

Vincent’s entrepreneurial journey spans video games, board game publishing and technology. After building a video game company to 100 employees, launching and selling Everyday I Play, and growing Lucky Duck Games to 70 employees and $20 million in annual revenue, he turned his attention to a new challenge: helping businesses use AI to launch, market and grow more effectively.

ZenRise is an AI-driven growth and marketing platform designed for founders who can build products with AI but may not have the expertise to understand their audience, create marketing campaigns or distribute their products effectively.

In this episode, Vincent shares lessons on entrepreneurship, finding product-market fit, identifying the right ideal customer profile, testing new ideas, using AI to accelerate business growth, and knowing when to let go of an idea that is not working.

You’ll also hear why Vincent believes AI will make creation faster and cheaper, but make marketing, distribution and understanding customers more important than ever.

Listen to the full episode to hear how a serial entrepreneur is approaching his next chapter and building ZenRise for the AI era.