Cutting Through Noise: A Tech Startup Journey with Bruin
In this episode of Tech Startup Stories, Natalie Binns speaks with Burak Karakan, co-founder and CEO of Bruin, about building a data and AI platform shaped by real operational frustration.
Burak shares how years of working with complex data workflows led to the creation of Bruin, a product designed to simplify how organisations access, manage, and act on their data. The conversation explores how early experimentation, repeated failure, and close customer collaboration helped refine the product into something businesses are willing to pay for.
The episode also examines what it takes to build in a crowded AI market, where trust, reliability, and long-term value matter more than visibility. Burak reflects on hiring, co-founder alignment, and the importance of focusing on real problems rather than building in isolation.
For founders, data teams, and product builders, this episode offers practical insight into product-market fit, scaling with intention, and building resilient technology companies.
Reflecting for Growth: A Tech Startup Journey with Introstars
In this episode of Tech Startup Stories, Natalie Binns reconnects with Mike Adams, founder of IntroStars, to explore how the business has evolved over the past 12 months and what it takes to scale a platform built on human connection.
Mike shares how IntroStars is transforming the way business introductions are made, tracked, and rewarded, creating a structured ecosystem where relationships drive measurable outcomes. From growing a global community of “super connectors” to expanding into key markets such as New York and Silicon Valley, this episode dives into the realities of building a network-driven platform in a digital-first world.
The conversation also explores the challenges of changing user behaviour, the importance of reducing friction in product design, and how consistent experimentation led to the development of IntroStars’ recommendation engine. Alongside this, Mike reflects on the role of serendipity in business growth, including how a chance meeting led to securing investment.
For founders, operators, and anyone interested in community-led growth, referral platforms, and B2B networking strategies, this episode offers practical insight into scaling through trust, partnerships, and meaningful connections.
Is Event Marketing still a valid GTM play?
With Event Marketing being one of the most expensive GTM plays for B2B companies, is it relevant or indeed valuable for startups today? We'll dig into the glory days and what has changed over time to answer this question.
A Quick Start Guide to B2B Social Media Marketing
In the fast-moving world of digital marketing, social media stands as a beacon for opportunity and connection. Whether you're stepping into this world with years of business experience or none at all, the path to mastering social media marketing is both thrilling and daunting. This guide is your compass, crafted to navigate the maze of platforms, acronyms, and strategies that form the social media marketing universe.
ABM in 2024 - Top Account-Based Marketing Tools for Growth
In the dynamic realm of digital marketing, Account-Based Marketing (ABM) stands out as a strategic approach that focuses on targeting specific high-value accounts rather than casting a wide net. This precision targeting necessitates a suite of sophisticated tools and technologies across different ABM categories.