Doing Good: A Tech Startup Journey with GoodBreach
In this episode of Tech Startup Stories, Natalie Binns speaks with Richa Gupta, founder and CEO of GoodBreach, a behavioural fintech startup helping young adults reduce impulse spending and build healthier saving habits.
Drawing from her background in engineering, enterprise sales, and fintech, Richa shares how a personal experience with her younger sister inspired the creation of GoodBreach, a platform designed to intervene before unnecessary purchases happen. Rather than focusing on budgeting after the fact, the app uses behavioural insights, spending analysis, and real-time nudges to help users redirect money towards meaningful financial goals.
The conversation explores the realities of building a fintech startup from scratch, including conducting user research, finding the right developers, navigating FCA compliance, and balancing product iteration with long-term vision. Richa also discusses the wider ambition behind GoodBreach, including the future of “Save Now, Buy Later” technology and how behavioural finance could reshape consumer spending.
This episode is ideal for founders, fintech professionals, behavioural product designers, and anyone interested in startup building, financial wellbeing, and AI-driven consumer technology.
The Strategic Pivot: A Tech Startup Journey with JointFlows
In this episode of Tech Startup Stories, Natalie Binns speaks with Mick Gosset, founder of JointFlows, about building a platform designed to bring structure and clarity to B2B partnerships.
Mick shares how JointFlows is addressing the challenges of managing complex partnership ecosystems, where processes are often fragmented, manual, and difficult to scale. The conversation explores how the platform is evolving to support better collaboration, streamline workflows, and create more visibility across partner relationships.
The episode also dives into the realities of early-stage startup growth, including the importance of continuous iteration, listening closely to users, and adapting the product to fit real-world behaviours. Alongside this, Mick reflects on balancing the demands of building a company with personal life, and the patience required to navigate uncertainty in the early stages.
For founders, SaaS operators, and those working in partnerships or ecosystem-led growth, this episode offers practical insight into building solutions for complex, human-driven problems.
Darkest before the Dawn: A Tech Startup Journey with First Concepts
In this episode of Tech Startup Stories, Natalie Binns speaks with Polina Sali, co-founder and CPO of First Concepts, about building a product at the intersection of creativity, design, and artificial intelligence.
Polina shares her non-linear journey from architecture to startups, shaped by global disruption, experimentation across disciplines, and a deep curiosity about how creative and technical thinking can work together. The conversation explores how First Concepts is addressing the fragmentation of creative workflows by providing a centralised space for ideas, references, and execution.
The episode also examines how AI is being applied in a more intentional way, supporting rather than replacing creative work, and how founders can navigate uncertainty, financial pressure, and pivotal moments that redefine their path.
For founders, designers, and product builders, this episode offers valuable insight into building in emerging spaces, creating tools for creatives, and developing products that align with how people actually think and work.